Before the pandemic, members of our profession would often say they’d make changes “someday.” We had vague concepts, ideas, and experiments for how we’d change, but didn’t act on them. The pandemic, though, has pushed us forward, causing us to make genuine transformation. I believe we are healthier today because of it.

Why should we not plan for and expect significant organic growth based on the transformation that has occurred? Isn’t the market screaming for our skills, knowledge, acumen, experience, and resources?

In the latest AICPA CPA Insider, I share why this is a defining moment for us. Let’s move with urgency from essential to indispensable!

Read the full article at the link below: